How OuterBox Delivers Better SEO Insights

Without the ability to scale effectively, OuterBox risked missing key insights and delivering reports that no longer matched client expectations. To stay competitive in the market, the agency needed a solution that enabled it to provide the quality of insights its clients expected.

The Solution: Real-Time Metrics and Integrations

In 2023, OuterBox started using AccuRanker to track and report on keyword rankings for an extensive list of targeted keywords. Real-time data, automated integrations, and deep performance insights helped the agency overcome its scaling and reporting challenges.

Some of the key ways that AccuRanker helps OuterBox deliver insights are:

1. Explaining CTR drops when rankings are stable

As AI Overviews (AIOs) disrupted search behavior, OuterBox faced complex questions from clients. Rankings looked solid, but clicks were declining. To respond, the team needed more than rank data. They needed proof of what was actually happening in the SERPs.

AccuRanker’s AIO tracking lets the team demonstrate how AIOs impact performance by correlating increased AIOs with a decrease in clicks. They highlight when AIOs appear and whether their clients are featured. This enables OuterBox to educate clients, build trust, and frame the discussion around visibility, rather than just rankings.

2. Showing progress even when rankings fluctuate

The team checks Share of Voice (SoV) weekly to identify positive or negative trends, allowing them to stay ahead of any surprises before client reporting calls. The metric changed how the agency measures performance, as OuterBox can highlight wins it would have missed if it had only looked at rankings.

OuterBox examines which keywords are driving the most value. Even if the overall keyword ranking drops, the SoV may have increased because higher-value keywords are growing while lower-value keywords are decreasing. This way, OuterBox can show that the overall performance is still moving in the right direction, increasing clients’ trust in long-term progress.

3. Delivering local insights for franchise clients

With franchise clients with multiple local subsites, OuterBox needed to understand how regional performance varied. Using AccuRanker’s local tracking capabilities, the agency identifies content gaps, allowing the team to create or update content that aligns with local search behavior.

Accurate local search volumes gave the team the insight to guide their local SEO efforts, ensuring each subsite is optimized for its audience. The client reporting became more focused, as OuterBox could show clients where improvements were needed, and where they were already making an impact.

4. Streamlining reporting with integrations

With AccuRanker data integrated into its Looker Studio setup, OuterBox builds client dashboards that connect real-time keyword performance with Google Analytics 4, Google Search Console, and competitor insights. These dashboards offer high-level overviews and deep-dive filtering for more detailed keyword reporting.

This reporting process changed the dynamic of client meetings. Instead of relying on week-old metrics, the team could pull up real-time reporting and performance metrics during live meetings, making the meetings more engaging and visual. Clients got a clearer picture, and OuterBox saved valuable time preparing for meetings.

AccuRanker gives the team at OuterBox the tools they need to manage large-scale SEO effectively. As the agency takes on more clients and larger keyword portfolios, AccuRanker ensures they maintain high reporting quality and respond to client needs quickly.

The Results: Better Insights and Efficient Reporting

OuterBox has not only scaled its SEO operations but also improved the quality of insights provided to clients. In a field where the search landscape is constantly evolving, staying ahead is crucial, and having the right insights is a key part of that. That is where AccuRanker comes in. It allows OuterBox to keep pace with both industry changes and client demands.

With daily reliable data and integrations that fit into their workflow, the team can quickly answer client questions, guide SEO strategies, and bring visibility to areas that were once hard to explain. One of the most influential changes is how OuterBox addressed confusion around falling CTRs: